New Reynolds Wrap® Foil from 100% Recycled Aluminum and Sara Snow Team Up to Put a Silver Spin on “Greening” the Kitchen
Product Arrives in Stores Just in Time for Earth Day 2009
RICHMOND, Va., – As American families look for easy ways to become more environmentally friendly, many are turning to the kitchen as the first place to go “green.” With that in mind, Reynolds Consumer Products introduces Reynolds Wrap® Foil from 100% Recycled Aluminum – a versatile and economic tool to get the job done in the kitchen, and perfect for consumers looking to take simple steps to care for the environment.
Reynolds Wrap® Foil from 100% Recycled Aluminum has the strength and durability you’ve come to expect from the Reynolds brand. The food-safe foil is made of a mix of post- consumer aluminum and industrial aluminum. In addition to the foil, the core and paperboard packaging are made from 100 percent recycled materials.
Sara Snow, green living expert, host of Get Fresh with Sara Snow and author of Sara Snow’s Fresh Living, has joined forces with the makers of Reynolds Wrap® to help families learn how to make positive changes that will benefit the environment.
“People are very used to recycling in their homes and everyday lives now, but the next step involves buying items made from recycled materials,” said Snow. “Reynolds Wrap® Foil from 100% Recycled Aluminum, for example, helps you green your kitchen routine and easily lessen your environmental impact without a lot of added effort. It’s about the simple steps, and choosing the right kitchen products is one of those.”
During the months of April and May, Reynolds is giving Americans another reason to “go green.” By pledging to take a small step to “green” their kitchen, consumers can enter the “Go Silver, Live Green” sweepstakes at www.ReynoldsRecycled.com. Six weekly winners, drawn at random once-a-week through the duration of the sweepstakes, will receive a “Go Silver, Live Green” gift pack. One grand prize winner drawn upon the conclusion of the sweepstakes will receive an energy efficient dishwasher and refrigerator and six months of grocery gift certificates. All prizes will include a supply of Reynolds Wrap® Foil from 100% Recycled Aluminum, a copy of Sara Snow’s Fresh Living; The Essential Room-by-Room Guide to a Greener, Healthier Family and Home, grocery money, organic kitchen cleaning products and a reusable shopping tote. The grand prize winner will be announced the second week of June.
Available in Standard and Heavy Duty strengths, Reynolds Wrap® Foil from 100% Recycled Aluminum can be found in the foils, wraps and bags aisle at select grocery stores and mass market retailers, with national distribution in April 2009. The Standard strength is available in 50-square-foot rolls, while Heavy Duty strength is available in 35-square-foot rolls. Both have a suggested retail price of $2.99. For more information about Reynolds Wrap® Foil from 100% Recycled Aluminum or Reynolds products, visit www.ReynoldsRecycled.com.
“Greening” the Kitchen
Using aluminum foil from recycled aluminum is an easy way to add a little “green” to your kitchen and make it more environmentally friendly. Following are a few tips for using Reynolds Wrap® in the kitchen and other easy ways to protect the environment:
- Wrap lunches, snacks and leftover foods in Reynolds Wrap® Aluminum Foil from 100% Recycled Aluminum for an updated way to keep food fresh
- Conserve energy by cooking in the right size pots and selecting the air-dry option on your dishwasher
- Line pans and baking dishes with Reynolds Wrap® Aluminum Foil from 100% Recycled Aluminum to cut back on cleanup and save water
- Recycle anything you can, including paper, plastic, glass and cans. Be sure to check with your local municipality to find out what products it accepts, as some municipalities recycle aluminum foil. If yours does, just rinse the foil, crumple it up and toss it into the recycling bin.
About Reynolds Consumer Products
Reynolds Consumer Products is a global leader in the consumer packaged goods industry, supplying high quality and trusted foil, film and paper products for food storage, cooking and freezing with well-recognized brands such as Reynolds Wrap® Aluminum Foil, Reynolds® Baking Cups, Reynolds® Cut-Rite® Wax Paper, Reynolds® Freezer Paper, Reynolds® Oven Bags, Reynolds® Seal-Tight Plastic Wrap, Reynolds® Parchment Paper and Reynolds® Slow Cooker Liners. Dedicated to improving food storage solutions, the company continues to innovate and expand its offerings with new products, including the recently-introduced handheld Reynolds® Handi-Vac® Vacuum Food Storage System.
About Sara Snow
Known as the “Queen of Green,” Sara Snow has been featured in various media outlets, and posts regular columns to CNN.com and Treehugger.com. She helped launch Living Fresh on the Discovery Channel in 2006, and has been credited by Utne Magazine with putting the first TV series about natural living on the air. Sara can currently be seen on Get Fresh with Sara Snow on Discovery Health. In 2008, she released a DVD titled Growing Green Babies. Her book Sara Snow’s Fresh Living: The Essential Room-by-Room Guide to a Greener, Healthier Family and Home was released in March 2009. To learn more about Sara, visit her blog Healthy, Green & Sane at http://sarasnow.com/blog.